Berry Insurance Group

Case Study, by

Developing a Brand & Marketing Strategy For a Local Insurance Agency

Berry Insurance Group is an essential insurance provider in Batesburg-Leesville. They came to us with a goal to stop wasting marketing dollars and to put something concrete into play.

 

The Story

Berry Insurance Group is an essential insurance provider in Batesburg-Leesville. They came to us with a goal to stop wasting marketing dollars and to put something concrete into play. They had been with another marketing agency out of Texas and were receiving no benefits. After hearing their initial challenges and goals, we formulated a custom marketing strategy to deepen the connection between their customers and their brand and to rebuild their websites and marketing assets in a way that would make them a clear competitor in the marketplace.

 

 

Being partnered with Stoney Digital is one of the best things I’ve done for my business. Having someone that will assist with your goals is huge! I watched the work Stoney Digital did with several other business before jumping on board. The proof is in the pudding! I look forward to continuing our partnership for many..many years to come!

 

The Problem

Their previous website was unresponsive on mobile, had no clear pathway for visitors to become a lead, and was littered with generic copy and stock imagery.

 

In October of 2021, we relaunched their new website and made other improvements to their SEO to rank the company higher on Google among popular search terms. After the website was launched, we dove into content creation mode and produced a video advertisement that would serve as Berry Insurance Group’s brand awareness ad.

 

The Data

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