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Free Tool

Paid Advertising ROI Calculator

Most local business owners spend money on ads without knowing if they’re actually profitable. Find out in 30 seconds what your advertising could really be worth.

See your projected leads, customers & revenue instantly
Based on real benchmarks from local service campaigns
Includes lifetime value projections for repeat customers
No email required — just move the sliders and see your numbers
A dashboard powered by a paid advertising ROI calculator shows metrics: Campaign ROI at +150% via bar chart, ROAS Growth at +25%, CTR at 8.5% with an up arrow, CPC at $1.20 down, and Conversion Rate at +10% on a partial orange gauge.
Paid Advertising ROI Calculator
Free Tool

Paid Advertising ROI Calculator

See how much revenue paid advertising could generate for your business based on your industry and budget.

Daily Ad Budget $50/day
$25/day $500/day
Your Industry
Home Services
$50/lead
Health & Wellness
$35/lead
Professional Services
$95/lead
Your Close Rate 25%
5% 80%
Avg. Job/Client Value $500
$100 $10,000
Include Lifetime Value Factor in repeat business over time
Repeat Purchases / Year 3x
2x/year 24x/year
Your Monthly Projections
Monthly Ad Spend
$1,500
Estimated Leads
15
at $95 per lead
Estimated New Customers
4
at 25% close rate
Estimated Revenue
$2,000
from first transaction
Lifetime Revenue (12 mo.)
$6,000
3 repeat purchases per customer
First-Job ROAS
1.3x
Lifetime ROAS
4.0x

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How We Calculated This

This calculator uses real-world benchmarks from campaigns we’ve managed across dozens of local service businesses in South Carolina and beyond.

 

Here’s the math behind the projections:

 

Monthly Ad Spend = Your daily budget × 30 days

 

Estimated Leads = Monthly ad spend ÷ your industry’s average cost per lead

 

New Customers = Leads × your close rate

 

Revenue = New customers × your average job or client value

 

Lifetime Revenue = Revenue × number of repeat transactions per year

 

These are conservative starting estimates. Your actual results depend on factors like your market, competition, ad creative, landing page quality, and how fast your team follows up on leads. That’s exactly what we help you optimize.

Average Benchmarks by Industry

Know Your Numbers.
Know Your Potential.

These benchmarks come from real campaigns we've managed. Your market may vary, but this is where most local businesses start.

Home Services
HVAC, Plumbing, Landscaping, Roofing
Avg. Cost Per Lead
$50
Typical Close Rate
20–30%
Avg. Job Value
$200–$500
Customer Lifetime Value
$1.5K–$5K
Typical Monthly Budget
$750–$3K
Health & Wellness
Dental, Chiropractic, Med Spa, Fitness
Avg. Cost Per Lead
$35
Typical Close Rate
25–40%
Avg. Job Value
$100–$250
Customer Lifetime Value
$2K–$8K
Typical Monthly Budget
$500–$2K
Professional Services
Legal, Accounting, Consulting, IT
Avg. Cost Per Lead
$95
Typical Close Rate
15–25%
Avg. Job Value
$400–$1K+
Customer Lifetime Value
$3K–$15K
Typical Monthly Budget
$1.5K–$5K

Benchmarks based on Google Ads & Meta Ads campaigns managed by Stoney Digital. Results vary by market and competition.

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