We build and manage paid advertising campaigns on Google and Meta that are designed around one goal: putting more qualified leads in your pipeline. No vanity metrics. No wasted spend. Just strategy-driven campaigns that deliver measurable ROI.
Book a Strategy Call →From strategy and creative to launch and optimization — everything you need to turn ad spend into revenue.
Before we spend a dollar, we build the plan. Audience research, competitive analysis, offer positioning, and channel selection — so every campaign is built on a real strategy, not guesswork.
Full-funnel Meta campaigns built to reach your ideal customer — from awareness and engagement to lead generation. Custom audiences, retargeting, and creative that stops the scroll.
Search campaigns that capture high-intent buyers actively looking for your service. Google Search, Local Service Ads, and display campaigns managed for maximum return on ad spend.
We don't just manage your ads — we build them. Custom ad creative, video content, copy, and landing page messaging designed to convert your target audience into leads.
Proper tracking from day one — Google Analytics, Meta Pixel, call tracking, and conversion events set up so you know exactly which campaigns are producing results and which aren't.
Active campaign management with weekly optimization, A/B testing, budget reallocation, and transparent monthly reporting. No set-it-and-forget-it — we're in the data every day.
TNT needed a reliable lead generation system to fill their martial arts and BJJ classes. We deployed a full-funnel Meta advertising strategy focused on their target audience's desires — crafting scroll-stopping creative and landing pages built to convert.
Within six months, the campaigns generated over 600 leads with a 30% closing ratio, reached 1.2 million impressions, and delivered a 4.6X return on ad spend.
Every week, local business owners throw money at Facebook boosts, Google Ads accounts they set up themselves, or agencies running campaigns with zero accountability. The result is almost always the same — a few hundred dollars disappears, the phone doesn't ring any differently, and they walk away thinking advertising doesn't work for their business.
The truth is, advertising works exceptionally well for local service businesses. The problem isn't the platform — it's the lack of strategy behind the spend. A campaign without proper audience targeting, compelling creative, strong landing pages, and accurate tracking isn't advertising. It's gambling.
At Stoney Digital, we don't launch a single campaign until the strategy is airtight. That means understanding your business model, your average job value, your ideal customer profile, and what a profitable cost per lead actually looks like for your specific situation. A $200 lead for a $50,000 kitchen remodel is a home run. A $200 lead for a $150 lawn mowing job is a disaster. Context matters, and we build every campaign around yours.
We also don't run one type of campaign and hope it works. Most local businesses need a combination of platforms — Google Ads to capture people actively searching for your service, and Meta ads to generate demand from people who don't know they need you yet. The right mix depends on your industry, your market, and your goals. We figure that out before we spend your money.
When someone types "plumber near me" or "best landscaper in Lexington SC" into Google, they're ready to buy. Google Search campaigns let you show up at the exact moment your ideal customer is looking for what you do. We build campaigns around high-intent keywords, write ad copy that differentiates you from competitors, and send traffic to landing pages that are built to convert — not your homepage.
For service businesses that qualify, we also manage Google Local Service Ads (LSAs), which appear above traditional search results and only charge you when someone actually contacts your business. It's one of the highest-ROI advertising channels available to local companies.
Not everyone who needs your service is searching for it right now. Meta advertising — Facebook and Instagram — lets you get in front of the right people before they start searching. This is where scroll-stopping creative, compelling offers, and smart audience targeting come together to generate leads at scale.
We build full-funnel Meta campaigns that take cold audiences from awareness to conversion. That means prospecting campaigns to reach new people, retargeting to stay in front of those who've shown interest, and conversion campaigns to drive leads and bookings. Every campaign is paired with creative we produce in-house — video, graphics, and copy — so the ads look and perform like they should.
If your current agency sends you a report full of impressions and click-through rates but can't tell you exactly how many leads your campaigns generated and what they cost, something is wrong. We set up proper conversion tracking from day one — call tracking, form submissions, booking events — so every lead is attributed to the campaign that produced it.
Our monthly reports focus on the metrics that matter: cost per lead, lead quality, return on ad spend, and what we're doing next to improve performance. No fluff. No vanity metrics. Just the numbers you need to make informed decisions about your marketing investment.
We manage advertising for local service businesses across HVAC, plumbing, landscaping, tree services, cleaning, dental, legal, fitness, and more. These are businesses where every lead has real dollar value and where a well-run campaign can transform growth trajectory. If you've been burned by agencies that over-promised and under-delivered, or if you've been running your own ads with inconsistent results, we'd like to show you what's possible with a real strategy behind the spend.
Let's build campaigns that generate leads — not just impressions.
Book a Strategy Call →