Lowering A Land Services Business Cost Per Lead by 120.85%

Introducing

Lowering A Land Services Business Cost Per Lead by 120.85% The Case Study

Tri-County Land Services came to us in 2021 with the goal to find new lead sources and to make their business and website appear more professional.

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The Story

Tri-County Land Services came to us in 2021 with the goal to find new lead sources and to make their business and website appear more professional. This was a real challenge because they serve such a wide service area. We put our heads together and drafted a proposed marketing strategy to help them best reach their goals.

In the CORE Discovery phase, we were able to help Tri-County Land Services nail down a color palette that would represent the brand moving forward.

The Problem

Their previous website was outdated and brought in no leads. They were reliant upon third parties to generate online leads and had no inbound strategy.

THE REBUILD

In December of 2021, we relaunched their newly designed website and began working vigorously on search engine optimization to help them rank higher across multiple postal code searches. This case study is still developing, but the results we’ve seen since its launch have been nothing short of incredible. The owner says, “Phone calls are coming in daily!”; when in the past they were not.

We put a heavy emphasis on user experience. We knew when people visited their site, they needed to know everything the company had to offer within 6 seconds of analyzing the site. We made sure to list all services in areas that were easily accessible across desktop, mobile, and tablet.

Inbound Strategy

We knew we had to put an inbound strategy in place for Tri-County. With such a wide service area, we knew they would be successful in implementing Facebook ads at a local level. Within hours, their first inbound leads (not controlled by third parties) started to roll in.

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Posts generated by our team.

After we measured and proved that the new website was converting web leads and phone calls, we dipped our foot into paid media with Facebook Ads. Even with a small daily budget, we were able to bring them leads at a cost they have never experienced before. They were paying a third-party provider $150/lead, which slowly ate into their profit margin when trying to find new work opportunities. Since the launch of our Facebook ads strategy, they have consistently been getting inbound leads at a cost of $33-$40/lead, around a 120.85% difference.