Frequently Asked Questions.

We specialize in local service-based businesses — HVAC, plumbing, landscaping, tree services, cleaning companies, dental practices, legal firms, fitness studios, and other trades and professional services. If you serve customers in a defined geographic area and want to grow through marketing that actually generates leads, we're built for you.

It depends on what you need. Custom websites range from $2,200 to $15,000. Local SEO starts at $650/month. Advertising management, social media, and branding are all scoped to your specific situation. We're transparent about pricing — schedule a free strategy call and we'll give you a clear quote with no pressure.

Yes. Upon approval, we can finance website projects in-house with up to 12 equal monthly payments. Projects may be discounted if paid in full or in three payments. Monthly services like SEO, advertising, and social media are billed monthly with no long-term contracts beyond a 3-month initial commitment.

Every engagement starts with strategy. We audit where you are, identify the gaps, build a prioritized plan, and then execute. For ongoing services, you get monthly reporting and quarterly strategy reviews. We move fast, communicate clearly, and focus on the metrics that actually matter to your business — leads, calls, and revenue.

It depends on the service. Paid advertising can generate leads within 1–2 weeks of launch. SEO typically shows meaningful improvement within 2–4 months. Website redesigns take 4–12 weeks depending on scope, with conversion improvements visible immediately after launch. Our typical client sees a return on their marketing investment within 1–3 months.

Yes. While we're based in Lexington, SC and many of our clients are in the Carolinas and Southeast, we work with local service businesses across the country. Everything we do can be managed remotely — strategy calls, ad management, SEO, and even video production can be coordinated for out-of-state clients.

We only work with local service businesses, so we understand your market deeply. Everything is done in-house — no offshore contractors, no white-labeled work. We're a small, senior team that takes a strategy-first approach to every engagement. Our average client partnership lasts over 3 years because we deliver measurable results, not just deliverables.

Most local service businesses investing in growth allocate 5–10% of revenue toward marketing. We'll help you figure out the right number based on your specific situation, growth goals, and which channels make sense. The goal is always to invest where the ROI is clear and measurable.

WordPress gives you full ownership, better SEO capabilities, and unlimited customization. Wix and Squarespace are easier to start with, but they limit what you can do as your business grows and lock your content into their platform. With WordPress, you own everything and can take it anywhere. We exclusively develop on WordPress and do not support other builders.

No. Every website starts as a blank slate. We build custom child themes with only the code your site actually needs — no bloated multipurpose themes with 200 features you'll never use. This means faster load times, fewer plugin conflicts, and a site that's unique to your business.

Custom websites typically range from $2,200 to $15,000 depending on the number of pages, complexity, and custom functionality. We also offer financing with up to 12 equal monthly payments. Schedule a free strategy call for a no-pressure quote specific to your project.

A single-page build takes up to 30 days, while a full website build typically takes 6–12 weeks depending on complexity and scope. This includes strategy, design, copywriting, development, SEO setup, and testing.

Yes. We build with Elementor, which gives you a drag-and-drop visual editor for updating text, images, and pages. We also provide training after launch so your team feels comfortable making changes. For more complex updates, we're always available.

Yes. Hosting and complimentary website updates are provided at no additional cost for 12 months once your project begins. After that, we offer ongoing maintenance plans that include hosting, security updates, backups, and uptime monitoring.

Yes. Every site we build includes proper heading hierarchy, semantic HTML, structured data markup, optimized meta tags, XML sitemaps, clean permalink structure, and mobile-first responsive design. We also set up Google Analytics 4 and Search Console so you can track performance from day one.

Yes. We design and build dedicated landing pages optimized for specific ad campaigns, traffic sources, and conversion goals. Most landing pages are completed in 1–2 weeks and include copy, design, development, form integration, and conversion tracking setup.

We typically present 3–4 unique concepts in the first round. From there, you choose a direction and we refine it through 2–3 rounds of revisions until it's exactly right. You receive all final files — primary and secondary lockups, favicon, social icons, and full vector source files.

A logo design project typically takes 2–4 weeks. A full brand identity package — logo, color palette, typography, brand guidelines document, and application examples — takes 4–6 weeks depending on scope and revision cycles.

You receive all vector source files (AI, EPS, SVG) plus web-ready exports (PNG, JPG, WebP). Brand guidelines are delivered as a designed PDF. You own everything — no licensing fees, no usage restrictions.

Yes. If you already have a logo you're happy with, we can build a complete brand guidelines document around it — defining your color specifications, typography system, logo usage rules, photo style direction, and application examples.

Most of our local service clients see strong results with $1,000–$5,000/month in ad spend depending on the platform, market, and competition. This is in addition to management fees. We'll recommend a starting budget based on what's realistic for your market and scale from there based on results.

Most campaigns start generating leads within the first 1–2 weeks. The first 60–90 days are an optimization period where we dial in targeting, creative, and funnel performance. Lead quality and cost per lead typically improve significantly after the initial optimization window.

Boosting optimizes for engagement (likes, comments). Running ads through Ads Manager gives you full control over objectives, audiences, placements, conversion tracking, and optimization. If your goal is leads and revenue — not likes — you need Ads Manager. That's how we run every campaign.

Yes. Ad creative design and copywriting are included in our management. We create static images, carousels, and can produce or edit video content. The best-performing ads use real photos and videos from your business — we'll guide you on what to capture.

Often, yes. Google Ads captures people already searching for your service. Meta Ads creates demand by reaching people who aren't actively looking but match your ideal customer profile. Running both means you're capturing intent on search while generating new leads on social. We'll recommend the right mix for your budget and goals.

Absolutely. We'll audit your current account, identify where budget is being wasted, and restructure campaigns for better performance. In many cases, we can significantly reduce cost per lead just by fixing targeting, negative keywords, and conversion tracking.

The 2.0 package ($650/mo) focuses on Google Business Profile optimization, citations, schema markup, and Google Posts — the core local signals. The Plus package ($1,090/mo) adds on-page website optimization, keyword research, competitor analysis, and monthly blog content — giving you both local and organic search growth.

Most clients start seeing Map Pack improvements within 2–4 months, with consistent growth building from there. Local SEO compounds over time — the longer you invest, the stronger and more durable your rankings become. Some technical fixes can show results within days.

Yes — they complement each other well. Google Ads gives you immediate visibility while SEO builds long-term organic traffic. Running both means you're capturing high-intent searches from day one while building a presence that reduces your reliance on ads over time.

Our 2.0 package can work without a website since it focuses on GBP and citations. However, a properly optimized website significantly strengthens your local rankings. The Plus package includes on-page optimization to make the most of your existing site.

Almost every site does. Common signs include slow load times, pages not appearing in Google results, ranking drops after a redesign, or errors in Google Search Console. A technical audit is the only way to get a complete picture — and we include one at the start of every SEO engagement.

We manage Facebook, Instagram, TikTok, LinkedIn, and Google Business Profile. Most local service businesses get the best results from Facebook and Instagram, but we'll recommend the right platforms based on where your audience actually spends time.

We'll be honest — organic social media is primarily a brand-building channel, not a direct lead generation tool. It keeps you top of mind, builds trust, and supports your paid ads and SEO. If you need direct lead generation, paid advertising is the faster path. Social media makes everything else work better.

We create custom branded graphics and can edit video content, but the best-performing social content uses real photos and videos from your business. We'll guide you on what to capture and make it easy — even quick phone photos and clips work great when we design around them.

Yes. We send a content calendar for your review and approval before anything gets published. You'll see the graphics, captions, and scheduling plan with time to request any changes. Nothing goes live without your sign-off.

From creative brief to final delivery, most commercial projects take 3–4 weeks. The production day itself is typically a half day or full day depending on complexity. We provide a detailed timeline during planning so you know exactly what to expect.

Not at all. Most of our clients feel the same way before the shoot. We handle the directing, keep it conversational, and edit everything to make you look and sound your best. You don't need to memorize anything — we coach you through it on the day.

Yes. We deliver the final video in every format you need — widescreen for websites and YouTube, vertical for Instagram Reels and TikTok, square for Facebook. You own all the footage and can use it anywhere, forever. No licensing fees or usage restrictions.

A typical batch filming session produces 8–12 finished short-form clips. We plan the shot list in advance, direct everything on-site, and handle all the editing — so you dedicate one block of time and get weeks of content from it.