Palmetto Garage Solutions
Zero to #1: How a New Business Dominated Local Search and Generated $322K in Conversion Value From Search Ads
Palmetto Garage Solutions was a new business entering the competitive epoxy floor coating market in the Lexington and greater Columbia Midlands area. They had no website, no online advertising strategy, no local search presence, and no established brand visibility. They were starting from zero and needed a digital foundation that could generate leads and revenue from day one.
We built everything from the ground up. First, we designed and developed a professional website that positioned Palmetto Garage Solutions as a credible, trustworthy option in the epoxy coating space — making it easy for homeowners to understand the service, see the quality of work, and request a quote.
Simultaneously, we launched a local SEO strategy to get them visible in Google's local pack for keywords like "epoxy coating company." For a brand-new business with no existing authority, this required a methodical approach — optimizing their Google Business Profile, building local relevance, and earning visibility in a market where established competitors already held the top spots.
We also launched Google Search ad campaigns targeting homeowners actively searching for epoxy floor coating services in the Midlands. The campaigns were built around high-intent keywords and optimized continuously to drive qualified form submissions and phone calls at a profitable cost.
For a business that didn't exist online, the growth has been remarkable:
- $322K in conversion value generated through Google Search ads alone
- 396 form submissions and 68 phone calls driven by paid search
- 9.35% average click-through rate on search campaigns — well above industry benchmarks
- #1 local search position across nearly 100% of the Midlands grid for "epoxy coating company" — complete market dominance in local search
- A professional, conversion-focused website that gave a brand-new business instant credibility
Palmetto Garage Solutions went from not existing online to owning their local market — both in paid search and organic local visibility.
Virgil and the team at Stoney Digital are amazing to work with. They have been handling all of my digital marketing. The results are very much in line with the expectations that were set during our discovery discussions. They listened to my specific needs and desires, building me a landing page that only needed a couple of minor tweaks after the first draft. They are also working on building out my custom website. The process has been very smooth on their delivery and responsiveness. Even when I delay getting required information they give me gentle reminders of what they need from me. The team has also covered some videography and photography for me. I’m very happy I went with Stoney Digital for my digital marketing and web design needs. It’s also very nice that they’re local and willing to meet in person.
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