Your Brand Is More Than A Logo.
We Build Powerful Brands in South Carolina.

Your Brand Is
More Than A Logo.
We Build Powerful Brands in South Carolina.

Igniting Passion, Purpose, and Presence in the Palmetto State.

Igniting Passion, Purpose,
and Presence in the
Palmetto State.

So What Is A Brand?

Everyone has a brand, even if they don’t have a logo. A brand is the market’s perception and feeling about your company. This market perception is created through word of mouth, 1-1 interactions, outbound and inbound marketing collateral, etc. It’s important to know who you are, what you stand for, and where you’re going. That’s where we help.

Everyone has a brand, even if they don’t have a logo. A brand is the market’s perception and feeling about your company. This market perception is created through word of mouth, 1-1 interactions, outbound and inbound marketing collateral, etc. It’s important to know who you are, what you stand for, and where you’re going. That’s where we help.

Why It's Important...

Our Brand Identity Process

#1

CORE Discovery

First things first, the CORE Discovery is all about peeling back the layers to reveal what your brand stands for. This strategic conversation is pivotal, where we delve into your brand's purpose, audience, and long-term objectives. Through a series of insightful discussions and analyses, we establish the foundational elements that will inform every creative decision moving forward.

#2

Mood Board/Color Selection

With a clear understanding of your brand's core, we transition to the visual storytelling phase. The Mood Board and Color Selection process involves a thoughtful curation of imagery, textures, and hues that align with your brand’s ethos. It’s a visual conversation starter, presenting a cohesive palette that will resonate with your target audience and differentiate you in the marketplace.

#3

Logo Identity Design

The logo is more than just a symbol; it's the cornerstone of your brand identity. Our design phase is both collaborative and iterative, ensuring that the final logo not only captures the essence of your brand but also stands the test of time. It's the face of your company, the mark that will come to mind whenever someone thinks of your brand.

#4

Brand Asset Design

With the logo in place, we expand the visual language to a suite of brand assets and collateral. This includes business cards, letterheads, and marketing materials that all speak with one visual voice. Each piece is carefully crafted to ensure that your brand communicates effectively and memorably across all touchpoints.

#5

Brand Guide/Hand-Off

Consistency is key, and the Brand Guide is the blueprint that ensures everyone speaks your brand's language fluently. It outlines how to use the visual elements, ensuring consistency across all platforms and touchpoints. It's not just a document; it's a roadmap to maintaining the integrity of your brand identity as it grows.

We Guide The Best Strategically. Will You Be Next?

We Guide The Best Strategically.
Will You Be Next?

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