How can you make sure you stand out from the other ones? What strategies do you need to implement for your small business marketing? What services should you be providing to your target audience?
Depending on the niche you are in, there are a few local business marketing trends that you want to follow when it comes to your digital marketing strategy. Keep reading for five of these strategies in this article.
1. Utilize Short-Form Content
One of the biggest trends of social media marketing in 2022 is utilizing short-form content. If you’re not familiar with what that is, it is what you see on types of social media content such as Reels, TikToks, and YouTube shorts.
These 3-60 second videos attract people’s attention and keep them for a solid amount of time before they navigate away. The shorter the video is, the more likely people are to stick around to watch the entire thing, especially if there is a hook at the beginning of the video.
A great way to make sure that your short-form content sticks is to follow the trending songs and campaigns.
For instance, Instagram has trending songs that rotate every day to every week. Putting videos up with those sounds in the background will push your content out to more people.
On TikTok, there are campaigns that change out constantly. By following those hashtags and using them on your own content, you will be able to get more reach that way as well.
For more ideas, try out user-generated content videos to compile on your page, brand challenges, product teasers, and behind-the-scenes videos.
2. Consider Using Facebook Advertising
When using Facebook advertising, it’s important to follow the current design and video trends; but to also keep the core principles of advertising, marketing, and human behavior in mind.
As mentioned before, using video content is one trend you will want to stick with. However, before pushing any advertising out, you will want to make sure that the advertisements are compatible with mobile. With most of Facebook’s users logging in on mobile, you don’t want to lose customers because of incompatibility with a device.
Facebook is also utilizing stories similar to Instagram and Snapchat. Using those stories keeps users engaged with your content.
When it comes to deciding if the price for Facebook advertising is right for you, you need to consider the conversion rates you see. Try out a few ads before you put a bunch out there to see how they convert.
3. Focus on Local SEO & Video Marketing
Pushing out larger videos as commercials, YouTube videos, and other forms is a great way to advertise in 2022. The best part? A lot of the filming can be done on an iPhone because of the great quality the phone has.
But only part of your video marketing has to do with the video itself. You also want to make sure that once the video is posted, people can actually find it. That’s where SEO comes in.
Google has begun to rank videos higher up on the first page, as they are more likely to come up under a search than blogs or other sources.
Although videos rank higher, you still need to make sure the content is relevant and engaging. Make sure to stay consistent and create videos on a regular schedule to continue to rank high on search engines.
Another part of video marketing is vlogging. More and more people and brands are creating content that is considered to be a vlog. This gives people tips and inspiration and tells personal stories to keep people engaged in the content.
4. Invest in YouTube Advertising
More and more people are spending time on YouTube, with the average person spending a few hours a month on the app.
Since YouTube is the second biggest search engine in our world, paying for advertising on it isn’t a bad idea. And it’s not hard to do! You have to set up an account and then set up a campaign.
The algorithm ensures that your advertisements reach the right audience through keywords, demographics, and topics.
5. Learn About Google Performance Max
Google Performance Max is not as popular as some of the other advertising channels, but it is a great platform to use for improving local SEO.
With the program, you can create one easy-to-manage campaign that then uses cross-channel automation to reach the target audience that is most likely to convert. And it does it all for you!
If you’re looking to increase sales and drive more traffic to your site, Google Performance Max is an easy way to do that.
When using Google Performance Max, keep in mind that you want to choose goals that are actionable, set values, and import offline conversions.
Follow These Local Business Marketing Trends
Being in the small business space can be quite tough in 2022 since there is a lot of other competition. Learning how to maximize your social media marketing and digital marketing strategy can be the difference between failing and being successful this year.
These local business marketing trends should help you get started with getting your brand name out there (and hopefully, stay out there).
If you’re ready to take your marketing to the next level but feel that you need a bit of help, contact us today! We’re here to help with your digital marketing, advertising, branding, and video needs.